LucidTalk – NEA NI: September 2025 – NI Attitudinal Poll

LucidTalk runs regular ‘Attitudinal’ polls targeted at various sectors and usually targeted at Northern Ireland (NI), with the objective of obtaining a robust and mathematically representative sample of NI opinion.

For this project, online polling was carried out by LucidTalk over a period of 4 days from 12 to 15 September 2025. The project targeted the established Northern Ireland (NI) LucidTalk online Opinion Panel (16,000+ members) which is balanced by gender, age-group, area of residence and community background to ensure it is demographically representative of Northern Ireland.

1,793 full responses were collated, and a data auditing process was carried out to ensure all completed poll-surveys were genuine ‘one-person, one-vote’ responses.

Polling commissioned by NEA NI in September 2025 found that:

• 39% of households were living in fuel poverty, spending over 10% of their income on energy.
• 43% of respondents reported their home had been impacted by damp and mould, demonstrating the scale of the problem in Northern Ireland.
• 1 in 5 households reported going without heating or electricity on at least one occasion in the previous 24 months, due to not being able to afford it.
• 1 in 4 households (24%) said that rising energy prices and the cost of living had impacted their health and wellbeing.