CHANGING ENERGY RELATED BEHAVIOUR
WEBINAR
Habits and behaviours can be hard to change, but they can have a huge impact on how much a household spends on energy. Energy advisers need to be able to provide guidance around habits and behaviours when talking to householders.
The course will look at of some of the theories and findings in the field of decision making, focusing specifically on simple practical things they can do to encourage people to act on the energy-related advice they receive.
Audience
This programme of training is part of our Leicester Energy Action project and specifically aimed at learners based in the LE1 to LE5 postcode areas.
The course is designed for frontline staff and volunteers working in a range of organisations who are in a position to provide energy-related advice directly to householders either face-to-face or via the telephone.
Course aim
The course aims to make delegates aware of some of the theories and findings in the field of decision making, focusing specifically on simple practical things they can do to encourage people to act on the energy-related advice they receive.
Objectives
Explain:
- the barriers/ cognitive biases discouraging householders from acting on energy advice
- some of the key factors influencing decision making
- actions to encourage householders to act on energy-related advice
Content
- The main barriers explaining why householders do not always act on energy advice.
- Key factors influencing decision making including
significant cognitive biases (for example, loss aversion and social norms).
- Actions to help overcome the key biases and encourage people to act on the advice they are given. This includes framing the message – making it personal, relevant and engaging.
- The EAST (make the advice/ intervention Easy, Attractive, Social and Timely) model can be used to increase the likelihood of advice being acted on.
Duration
2.5 hour
Course format
WEBINAR – delivered live by our expert tutors. We keep group sizes small to ensure a good level of interaction and support for learners.
We generally use Zoom (video conferencing facilities). To join the webinar, learners will require a suitable electronic device with sound and internet access and preferably a video camera and microphone.
Following the webinar learners will also receive a handout booklet covering the course topics.
Fees
This programme of training is part of our Leicester Energy Action project and specifically aimed at learners based in the LE1 to LE5 postcode areas. Places are available free of charge to non-commercial organisations in this area. Learners must also be frontline workers (staff or volunteers) that encounter those in or at risk of fuel poverty.
Course dates / bookings
14 December 2023 (1:15pm registration for a 1:30pm start – 4:00pm) – CLICK HERE TO BOOK FULLY BOOKED
21 December 2023 (9:15am registration for a 9:30am start – 12:00pm) – CLICK HERE TO BOOK
Group sessions may also be available upon request to organisations wishing to train a number of learners at once. We can accommodate up to 20 learners per webinar.
Further information
Lynsey Thompson, Training Co-ordinator, NEA
“I thought exploring the different types of behaviour was great but also the emphasis in EAST techniques will be very useful”