Driving installation of energy efficiency measures: Customer research findings

April 2016 | Prepared by Accent for Citizens Advice

This research sought to establish what would work best and what would not work well in the design of incentives to encourage consumers to install energy efficiency measures. The aim was to establish principles for the design of effective, long-term, sustainable drivers of consumer action on energy efficiency. The research consisted of a literature review and focus group based workshops with consumers.


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