NEA Cymru working with Ymlaen Ceredigion in partnership with Ceredigion County Council and Aberystwyth University

Home energy coaching; the effects it can have and the way those effects can be measured, was the focus of a new piece of research carried out by Ymlaen Ceredigion in partnership with Ceredigion County Council and Aberystwyth University. The report, titled ‘Relationship Experts – Behaviour Change and Home Energy Coaching’, was launched in Cardiff at an event co-hosted by Ymlaen Ceredigion and NEA Cymru on Monday 13 June 2016.

Alongside Ymlaen Ceredigion, there was also a live link up with Dr. Kevin Burchell, Senior Research Fellow, Policy Studies Institute, University of Westminster discussing ‘Energy know-how and home energy coaching’.

The event was well attended with representation from Welsh Government, Energy Saving Trust, Resource Efficient Wales, ACE, Citizens Advice, Grwp Cynefin, North Wales Energy Advice Centre, Care & Repair and local authorities across Wales, amongst others.

The response was extremely positive, with delegates responding, “….thank you for organising yesterday’s seminar – I found it very interesting.” And, “Thanks for yesterday, a very interesting and informative event…”

The research looked at the role that human behaviour plays in energy efficiency and how adapting these behaviours is as crucial as installing physical technologies. The research builds on the wealth of evidence that shows why generic energy efficiency advice is ineffective at bringing about behaviour change, and used a “Home Energy Coaching” approach that is highly tailored to the circumstances and needs of each individual householder. Through coaching, householders were enabled to take control over their energy consumption and seek their own solutions to achieving greater energy efficiency. The project targeted electrically heated homes with an EPC of E – G. The results were striking, amongst them, “Households reduced their energy usage by an average of 19%” and “56% of households reduced their energy usage by 10% or more”.

This event was part of an interest in and commitment from NEA Cymru to new research across Wales into issues around fuel poverty and fuel debt. The full report can be accessed at If you would like to discuss the research further please contact Bob JacquesRachel Lilley or James Cass. If you are interested in planning an event of this kind or working with NEA Cymru, please contact Alison Powell.

Published on 12-07-2016
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