Following on from the success of the campaign in 2016 Smart Energy GB spent the early part of 2017 analysing the data and evaluation surrounding the performance of the campaign, to determine the role for partnerships in 2017.
The insight on the campaign performance in 2016 showed that many vulnerable audiences are more effectively activated by the core campaign than anticipated. Therefore in 2017, Smart Energy GB are focusing their partnership activity at over 65 offline audiences, where the data shows the core campaign needs particular extra support.
The 2017 target group is Over 65s without personal internet access, and NEA is looking to work with regional and local partners who reach this group – if that’s you then get in touch to find out more.
Year on year the focus of our partnership activity will be based on a review of the evidence to assess where additional support is required – sign up to our e-newsletter here to keep updated when new target groups come online and any new opportunities across the programme.
In 2016 Smart Energy GB in Communities focused on working with partners who were working with the following priority groups:
- District heating customers (district heating is a system where a communal source of heat is shared with other properties)
- Lack of proficiency in English (or Welsh in Wales) Lacking basic digital skills
- Learning disability
- Low literacy
- Memory impairment
- No personal internet access
- Off-gas grid customers
- Prepay customers
- Private tenants
- Severe or profound deafness
- Social housing tenants