Relationship experts: Behaviour change and home energy coaching

Authors: Rachel Lilley, James Cass and Bob Jacques ( Ymlaen Ceredigion in partnership with Ceredigion County Council and Aberystwyth University)
Published: June 2016

This research from Ymlaen Ceredigion in partnership with Ceredigion County Council and Aberystwyth University, looks at the role that human behaviour plays in energy efficiency and how adapting these behaviours is as crucial as installing physical technologies. The research builds on the wealth of evidence that shows why generic energy efficiency advice is ineffective at bringing about behaviour change, and used a “Home Energy Coaching” approach that is highly tailored to the circumstances and needs of each individual householder. Through coaching, householders were enabled to take control over their energy consumption and seek their own solutions to achieving greater energy efficiency. The project targeted electrically heated homes with an EPC of E – G. The results were striking, amongst them, “Households reduced their energy usage by an average of 19%” and “56% of households reduced their energy usage by 10% or more”.

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